David Meltzer sits down with the company's CMO to talk about the transition.
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On this episode of The Playbook, FanDuel's Chief Marketing Officer Mike Raffensperger shares his insights on:
- How his experience working at Amazon helped give him an understanding of the digital advertising marketplace [5:06].
- Why you need to be telling an impactful story with your content that also improves your audience’s experience [8:03].
- Why he believes that FanDuel is one of the best “second screen” experiences in the world for sports fans [10:35].
- How the growth of legal sports betting has changed the way that fans consume sports content [13:19].