Wednesday, September 23, 2020

Zack Weiner shares his thoughts on marketing to Gen Z.

1 min read

Opinions expressed by Entrepreneur contributors are their own.

Zack Weiner, president and co-founder of Overtime, discusses the changing preferences of today’s young sports fans and how Overtime caters its content to the next generation. Weiner also talks about the origins of the company and how the startup he launched in college prepared him to solve some of the problems in the sports media market that Overtime addresses.

Weiner and The Playbook host David Meltzer chat about a range of topics including the importance of testing an idea in the market before working to scale it, why Weiner tries to give potential investors what he calls “greedy eyes” and how to take an unselfish approach to raising capital.

Related: What It's Like to Be a 30-Year Overnight Success

Source

At Internet Marketing For Beginners (IMFB) we provide easy to read introductory information on a number internet marketing subjects to ease beginners into the knowledge they would need to begin the practice of marketing online.

0 Comments

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.