Almost anyone who has an email address has probably received some form of marketing with email. Marketing with email is good for marketing to customers that may be interested in your business as well as ones that are already customers. Take the time to absorb the knowledge ahead, to help build your marketing strategy.
Don't include anyone on your marketing email list who hasn't asked to be there. Otherwise, you risk being known as a spammer. They'll wonder whether they are interesting in what you are selling or not. This most likely will lead them to throw your email in the trash, which in turn just wasted your efforts.
Use A/B testing strategies when sending emails. Take one of your emails, and divide the mailing list in two. Send each half of the list the same mail, but with differing subject lines. Doing so will help you determine which type of subject line helps get your emails opened, and which kind will get them deleted.
Stay consistent. Make certain that your emails consistently utilize your company's logo and colors. Be sure that you're using a font that people can read. After receiving a couple of emails, individuals will begin to recognize and pay attention to them. Cultivating familiarity (or branding) is an important part of marketing, especially through email.
Be sure you get a subscriber's permission before emailing. If you're sending out emails that are considered as spam, people may not take you very serious. In fact, many may find such emails annoying enough that they will not do business with you in any capacity.
Try to only send one email a week. Your customers are likely busy people who receive several messages every day. If you send out more than one email per week, you will see that your customers will delete or not read them.
Try not to send out important emails on or around any major holidays. People are often not at work and are busy with families, not checking their emails. There are exceptions, of course. This may include emails regarding things like Black Friday and other sales or specials that go on.
Avoid using a lot of graphics in your e-mails. Many email clients don't allow images to load, so sending a highly graphic-dependent message is useless, as many of your subscribers will be unable to make sense of it. Also, your emails may end up in the spam folder if they contain too many graphics.
For maximum effect, it is advisable to offer many options to your email marketing customers. They should be able to choose how many emails they wish to receive and how often, as well as how much personal information they will be giving you about themselves. They will feel more comfortable if they feel they have more control.
Do not send emails without getting permission first. If this isn't done, you'll have a risk of losing your customers' trust and their interaction with you, which can cause your business to have a bad reputation. In addition, you could find yourself blacklisted by an ISP, which can be catastrophic for your business.
Take advantage of the call to action technique in your emails. Let your email recipients know what they need to do by telling them directly. Add links and make them stand out by explaining what people will find on this page. These messages can be repeated at the beginning and the end of your messages.
This may seem like obvious advice, but make sure that when you are doing marketing with email, that you have the correct addresses for all your contacts. You shouldn't be wasting time tracking down addresses and sending out more emails once you receive tons of messages that have bounced back due to invalid addresses. You can spend your precious time in better ways!
Always ask permission before adding someone to your mailing list. Don't pad your subscriber list as you will only end up with a less valuable list that will frustrate your potential clients and the email owner. Your email provider or web host might kick you off their service, leaving you without email or a website.
Put your e-mail marketing messages through tests on several platforms to see how they look. When you have perfected a design, try testing it on multiple browsers or operating systems if you can. Viewing a message on an Android phone can be a far cry from seeing it on a PC based format.
Use multi-part emails to ensure that your reader is able to see the content. This includes HTML and content that is plain text. This helps because some customers may prefer to view it in HTML, while another may prefer plain text. This will help make your emails accessible to everyone: Remember that someone who uses an email client supporting text only will not open emails containing only HTML.
Marketing with email is a good way to let your customers know about special events or holidays deals. Plan your strategy for these occasions ahead of time. You should have your holiday campaigns planned for well in advance, and include all of those potentially relevant to your business. You can also generate additional sales by sending out marketing via email communications during the slower retail times.
You can follow up with your customers by sending them an email and including a coupon for future purchases. Send out an email with a link to a coupon hosted on your website. Include a final message that highlights the money saving benefits of following the link to your site.
Marketing by way of email is an everyday occurrence that pretty much everyone is used to by now. By using simple email messages, companies can market their products and services. It can be an effective marketing strategy if used correctly, which you can easily you if you remember the tips listed in the article.